Starhive is Using AI in Asset and Service Mgt to Increase Automation and Reduce Cost

Meet Starhive - the Swedish startup boldly stepping into the billion-dollar service and asset management market, taking on existing industry giants. 

As AI reshapes the landscape, Starhive is leading the change with a next-generation platform to drive automation and cut costs. In April 2025, Starhive raised 5 million dollars in a pre‑series‑A round led by Ventech. The funding will now be used to accelerate product development and invest in go-to-market expansion.

Entering a large market is not for rookies – but Starhive’s co-founders Tommy and Mathias are up for the challenge. Both are accomplished serial entrepreneurs with a strong track record of building global businesses in this domain. 

In 2012, the team co-founded Mindville, an IT asset and configuration management company that was acquired by Atlassian (www.atlassian.com) in 2020. The founder–market fit is unmistakable.

Many competing solutions are weighed down by outdated technology. It is like buying a new car, who would not want the latest technology? New car platforms often come with inherent advantages over old car platforms. It is the same for Starhive as they had the luxury of building their product from scratch without legacy dependencies. Starhive’s customers get access to the next-generation service and asset management platform with unparallel flexibility and increased automation using AI. 

Paying for more than you need is no longer acceptable

Most competitive service and asset management solutions for the mid‑market and smaller enterprise market do offer customizations, but at what cost? 

Here, cost refers not only to a monetary expense, but also to the complexity and time required to implement customizations. In practice, most customers struggle to fully leverage the capabilities of the products they’ve adopted. In service management terms, this often means they have not moved beyond basic use cases like Incident, Request, and Self-Service — despite having set out with broader ambitions. It is like buying a Rolls Royce without being able to take advantage of its unique customization possibilities.

This is where Starhive comes in – its platform is carefully engineered from the ground up to be customized with ease. This is a game‑changer for the mid-market and smaller enterprise market, as Starhive’s platform now allows flexibility at an affordable cost. The days are long gone of buying large and bulky solutions where 80% of the functionality is never used.

As a result, mid-market and enterprise customers are increasingly seeking flexible solutions that can be purchased through partners, offer greater affordability, and avoid the unnecessary complexity of feature-heavy platforms.

Supercharged with AI

Service and asset management are undergoing rapid transformation, driven by the same AI disruption seen in most software industries. One of the most powerful applications lies in AI’s ability to simplify complex information and present it in clear, actionable language — particularly valuable in service request scenarios.

Consider a support agent managing a ticket involving multiple stakeholders with a long and detailed history. Instead of manually reviewing every message, AI can now generate a concise summary highlighting the key points, making it significantly easier for the agent to understand the context and respond effectively. The result is faster resolution times and reduced workload. AI can also suggest responses for human review and even respond autonomously without human involvement, further streamlining the process.

These types of AI capabilities are currently being implemented in Starhive and customers will soon be able to get a first look. Product is at the heart of the company and is what has made them successful in the past – this time is no different.

Other unique capabilities

Starhive is not only a service and asset management platform that can be customized with ease, and with built‑in AI capabilities. There is so much more that is unique such as custom UX interfaces, the ability to co-exist with current larger competitive vendors (allowing for migrations without headaches), and world‑class asset management with deep analytics making organizations proactive rather than reactive, just to name a few. 

But product aside, the Starhive team is truly ‘customer obsessed’ working side-by-side with its early customers. Many larger software vendors today forget that the second S in SaaS stands for Service, where getting someone on the phone who can help or impact the product direction can seem impossible. Tommy himself is working close to all early customers and is personally making sure they get the value they want out the platform: “There is no joy like firsthand seeing a happy customer and that what we are building really makes a difference” says Tommy Nordahl, CEO of Starhive.

Vision

This $5 million funding round, led by Ventech, will be utilized by Starhive to further develop its next-generation service and asset management platform and expand go‑to‑market. 

Tommy Nordahl, CEO of Starhive, pointed out that the company’s early success is due to being able to build the product they wished they had themselves. 

“Starhive is the culmination of our 20+ years’s experience with service and asset management. The new financing enables us to continuing developing our product and further expand our go-to-market. We chose Ventech as a partner due to personal chemistry, and that Ventech is a renowned global investor with local presence. We worked closely with Joel Uddén during the whole investment process, and we are confident on the value-add he can bring. Joel is working out of Ventech’s Stockholm office and will be joining our board. But I also met the whole Ventech team in Paris before we concluded the investment.

Joel Uddén, Principal at Ventech, expressed his confidence in Starhive being able to execute on the vision set out: “Starhive fills a gap in the service and asset management market for mid-size and smaller enterprises. It gives them a next-generation platform that, for the first time, is easy to customize on a deeper level, something that was not possible before. This supercharged with AI, and a ton of other unique capabilities, makes Starhive a real competitor to other legacy vendors. I am honored and thrilled to partner with Tommy and Mathias in realizing their vision.”

Existing investor, node.vc, has also increased its stakes in this round.

Key facts and figures around the investment:

• Funding sum: $5M
• Ventech, node.vc, Founders of Starhive 
• Sector: service and asset management software
• Founders: Tommy Nordahl and Mathias Edblom